How does digital transformation improve the profitability of companies?

Sami Darouti

CEO at Coppelis

How does digital transformation improve the profitability of companies?

As digital has become ubiquitous, all companies are now affected by digital transformation. Successful digitization of your company is the guarantee of increased profitability, in the very short term.

The tools of digital transformation

Carrying out a digital transformation consists of using new technologies to optimize the general functioning of the company and automate a large number of tasks. The changeover can be radical for the most backward companies and the transformation can then be considered a cultural revolution. Its success is based on people and on a common vision defined internally.
This investment in new technologies makes it possible to modernize the company, so that it gains in agility, speed and efficiency. The transition plan must be accepted by all and applied on a daily basis, guaranteeing support for employees unfamiliar with the new tools.

How does digital transformation improve profitability?

Digital transformation requires the replacement of IT tools, coupled with high-performance software. The teams must imperatively be trained in the use of computers and especially the network, in order to exploit the common resources of the company.

Eliminate outdated procedures

The digital transformation overhauls all the procedures that have been in place for a long time. This makes it possible to review each element and decide what should be kept and what should not. By eliminating obsolete procedures, the time saving is general. However, this precious time will be used for more constructive missions.
Where procedures remain mandatory, more appropriate equipment and processes are implemented, saving time and money.

Automate tasks

Anything that can be automated should be. Employees are thus relieved of time-consuming and often boring tasks that undermine their motivation. When they are relieved, employees can devote themselves to more interesting and profitable missions.

Increase employee performance

Helped by computer tools, employees can fulfil more missions, with more advanced requirements. By delegating repetitive tasks, staff focus on their core business and gain skills.

Digitize data

The digital transformation is moving towards the dematerialization of all documents. The company switches to all-digital in two stages:
1. the dematerialization of documents transforms all paper documents on a digital medium: pay slips, employment contracts, internal regulations, etc. ;
2. the dematerialization of processes is part of a collaborative platform that facilitates exchanges between the various stakeholders.
Dematerialization a posteriori transforms old paper documents into electronic format. Once the new processes have been put in place as part of the digital transformation, we are only talking about native dematerialization. This means that a document is directly created on a digital medium.

Work abroad

The recent health crisis has considerably accelerated the digital transformation linked to remote work. Companies that were not prepared for it had to organize themselves in haste. Now, all positions that do not require a constant presence are redesigned, which makes it possible to develop working from home, as well as remote working for employees on the move.

Win time

The digital transformation gives everyone more time, thanks to the optimization of operational procedures and collaboration by facilitating exchanges. Employees become more efficient and more profitable.

Communicate better

New technologies offer various modes of communication that optimize exchanges between employees. Management also has tools that allow it to keep employees informed, who naturally become more involved in the success of the company.

Improve the customer experience

Digital makes it possible to reach customers who appreciate this proximity more directly: social networks, access to after-sales service, website, contact forms, remote orders, etc.

For the digital transformation of a company to be a success, a professional audit must be carried out to determine the tools that the company needs. Once the installation has been completed, training and follow-up of employees appear essential so that everyone learns how to operate this new tool.


Do not hesitate to contact us to learn more about our solutions :

Sami Darouti

CEO at Coppelis